Principles of Marketing

book was fine, used it once this semester for notecards for the final.On the other hand I'm currently on the phone trying to get a $230 charge taken off my card because there was "binding damage" to the book. At the beginning of the semester i reported that there was highlighter markings, a missing page and damage to the cover as well as binding damage but never received any kind of notice about it. I didn't think anything of it and just assumed that the report would go on file to prevent something like this. I just got an email saying I was wrong. Thanks to Amazon's customer service department, I've put into motion some efforts to get this charge taken off my account, but we'll have to wait to see how that goes.Just a fair warning to those who plan on renting: Do so with caution. Realize that you're just as likely to be ripped off for textbook rental from Amazon as you are from your university book store.

I specifically purchased this book NEW from Amazon directly as opposed to Marketplace dealer or used because I wanted to make sure the free access code to the books online supplements was included. The book arrived in record time, however it did NOT include the access code. After contacting Amazon's customer service, they are resending a new book with the access code. Make sure unless otherwise stated in the book description you receive the access code. It is an additional $50 through the publishing company if you buy a used book or new book without it.As for the book, Easy to follow. Lay out is esthetically pleasing with good graphics, charts, etc. The online supplements (not to be confused with the online teaching forum) includes videos, case studies and a host of other tools to help retain the concepts and theories. If you are like me and learn best visually, the online supplements are very useful.

The book is great, but textbooks_source sold a water and physically damaged book as new then gave me a whopping $20 back. Also, don't believe the insert they put in their books saying they will buy it back, it's just an ad from another company and it is likely they won't buy back your edition.The 4 stars is for the book, I'd give less than 1 star to textbooks_source but after 90 days they cutoff access to give a review for the seller.

I ordered this textbook in Kindle format for a college marketing course. It is an excellent textbook. I'm glad that I ordered it in Kindle format because with the Kindle reader on my PC, I can make the text 200% which makes it very easy to read and highlight. I also like the fact that I can have the entire index open on the left side of the screen. This makes it easy to use as a reference.

If you are into plenty of stories about businesses and they way they market then this book is for you.If you don't want test questions at the end of each chapter then this book is for you.If you want to skip the Hoopla of long drawn out stories then find another resource for understanding marketing.I bought CLEP Principles of Marketing w/ CD-ROM (CLEP Test Preparation) which cuts to the chase and give you the terms, definitions and materials straight forward without the Hoopla of endless stories !

I rented this book for school instead of buying. I got it on time and with no hassles. The book itself is in good condition with some highlighting in the text but that doesn't matter much to me. As long as I can read it, I'm good. The content itself is pretty interesting. All in all, I'm glad I rented!!!

I enjoyed every inch of this book I am keeping it for future references when needed

Got it in plenty of time for school and it was exactly what I was told it would be - new and the same as the hardback version. I feel I got this book for a real good price. Thanks. I have since realized that there is a little difference in this book from the hardback version. The cases at the end of the chapters are different, so I had to buy the hardback book for my class.

One of the best marketing book on earth

This book provided me with a great intro into the world of marketing. Great case studies which get you thinking to apply theory in practice. Bought this for my Business Management degree.

This was purchased for the company I worked for at the time. As far as I know it has been useful to them but I am now retired.

Good

Good overall book on marketing