Swipe to Unlock: The Primer on Technology and Business Strategy

This book is for EVERYONE!! You don’t have to be from a technical background to understand it. It mentions the latest trends and strategies in IT that you can use if you’re creating business cases. MUST READ for anyone working or interested in IT.

This book is the single reference that sheds light and on current technology world and

Nice recap of major trends and tactics in the ‘tech’ industry - not only in US/EU but across the globe. And some nice additional online bonus material. Also the interviewing videos are great, whether you’re looking for a job or hiring.

I am a PM at Quora and discovered Swipe to Unlock through our company book club. One of our leads nominated it as our read of the month. Our books are usually more of stories (e.g. Bad Blood) rather than case studies, so I was a bit reluctant reading “a primer” given that I have been working in tech for almost 8 years now. I have to hand it to the authors though, they did a phenomenal job incorporating vivid storytelling into the book! Each chapter of the book is full of key insights regarding business trends and tech developments. I think this book is a must read for everyone working in tech, but especially product management professionals. There’s few good resources to help PMs think big and critically analyze opportunity. I think Swipe to Unlock and Zero to One are probably the best books on the market for that. I was familiar with at least half the material in this book, but I previously lacked the ability to explain the concepts in ways that non-technical members of my team could understand and thus comprehend the significance of the technical product decisions we were making. So this book definitely helped with that. But, the real value I got from this book was in the later chapters which focused more on business strategy and emerging market trends. Having a Western-centric user base at Quora, I haven’t yet had much exposure to the tech trends in high growth tech markets such as South East Asia. This book does a phenomenal job breaking down key growth strategies other companies have used to successfully win market share in emerging markets. It also reveals that rationale behind major acquisitions such as Microsoft acquiring LinkedIn and provides actionable analysis on what things to look for to make an acquisition successful. If you are a product manager, I would highly recommend reading this book. It will broaden your perspective from thinking how to incrementally improve your product to how to spot the next major opportunity. I just ordered copies for both of my reports to read!

Swite to Unlock es un buen manual para ponerse al día sobre el mundo tecnológico. Hace un recorrido por las distintas áreas dentro de este sector y arroja luz sobre cómo funciona la maquinaria a nivel macro estratégico, siempre desde un lenguaje sencillo y amigable. Muy recomendado para quién quiera desoxidarse o adentrarse en este terreno, a nivel personal lo que más me ha gustado fueron los escenarios reales con los que contextualizan la información.

Gut geschrieben und die Inhalte waren spannend. Eher was für Einsteiger in Sachen Tech.

"Swipe to Unlock" provides a fascinating delve into the digital era, dissecting the influence of technology on society. From smartphones to social media, the book delves into how these innovations mould our behaviour, relationships, and even politics. With a blend of research and engaging anecdotes, it encourages readers to reassess their connection with technology and its implications for the future. An indispensable read for anyone navigating the intricacies of the digital realm.