Creative Advertising: Ideas and Techniques from the World's Best Campaigns

I got my copy of Creative Advertising from the Goodwill (who has a store here on Amazon I guess). I don't think they realized what they had. This is an incredible book CRAMMED with advertising brilliance. I may be prejudiced since I grew up when David Olgivy ruled advertising classes in the 70's, but it was wonderful to review old ads and campaigns I was around for when they first ran.The information, tips and campaigns are timeless and absolutely inspiring. I think I caught my breath so much I hyperventilated and about passed out...seriously. There is so much solid, psychologically based persuasive insight in this book it's worth 10 times the cost. If you can find a copy, buy it. It has more insight and tips/exercises for developing your own work that it's a semester in a book. The action steps and how-to's alone are priceless. You won't just look at the pretty pictures with this. If you read the content and creative juice producing tips you'll be glad you have it. I plan to spend the next year or more working through this. Best book I've bought this year.

Wonderfully crafted. I just took a job in advertising and ordered this while finishing my 2 weeks notice at my old job, which wasn't in advertising. I've used this as a handbook for just looking at products a different way. It's one thing to see ads everyday, all around you. It's another to actually see and understand what the advertisers were going for. Even for non-advertising professionals, this would make a great coffee table book, despite it being a paperback.As an added bonus, one of my new coworkers said had this book as a text book at her highly regarded portfolio school.

Had to get this book for an advertising class. Was actually genuinely impressed by it. There’s soooo many fun ads to look at, if you’re into that type of thing. It also helps break down effective advertising step-by-step, which was very helpful.

Finally, a way to beat your caffeine addiction! Creative Advertising. For aspiring and seasoned creatives alike, Creative Advertising is fuel for great ideas. The Kickstart Catalogue is an invaluable resource for getting the creative juices a'flowin. My work noticeably improved after reading this book. I could go on and on, but I don't want to waste your time. Instead of reading this, you should be reading this book. You will not be sorry.

One of the great books that help my niece got the job at at Unilever Netherlands

We were required to buy this book for our UT-Austin creative advertising class. I first thought it would be another boring textbook. I was pleasantly surprised that this book breaks down visual concepts and visual communication hierarchies in ads.

A classic! All the great ads of the last decade are in there. Don't go for a job interview at an ad agency without going through this book. The great thing about this book is that it's not a coffee table book. All the images are illustrations for a carefully drafted book on the different ways to exploit your own creativity to produce potentially great ads.

Very nice book with lots of pictures for inspiration. However, I would like to know how successful the ads were and how this is measured. A clever ad does not always translate to improved sales.