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Clairol Professional Pure White 20 Volume Developer is a translucent gel formula designed for predictable, even hair color and lightening results. Its hypoallergenic, ammonia-free blend includes conditioners to protect and soothe the scalp, making it ideal for all hair types. The 470ml bottle offers excellent value and versatile application methods, ensuring professional-quality results whether in the salon or at home.



















































| ASIN | B07D8X4SRJ |
| Best Sellers Rank | #74,345 in Beauty ( See Top 100 in Beauty ) #951 in Permanent Hair Color |
| Brand | Clairol Professional |
| Brand Name | Clairol Professional |
| Color | White |
| Colour | White |
| Container Type | Bottle |
| Customer Reviews | 4.7 out of 5 stars 4,773 Reviews |
| Global Trade Identification Number | 00070018114358 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item Weight | 1.1 Pounds |
| Item form | Gel |
| Manufacturer | Clairol |
| Manufacturer Part Number | 04914 20V Dev. Cream 16oz |
| Material Features | Hypoallergenic |
| Material Type Free | Ammonia Free |
| Model Number | 81584029 |
| Number of Items | 1 |
| Package information | Bottle |
| Product Benefits | Covers Gray & Conditions |
| Product benefits | Covers Gray & Conditions |
| Recommended Uses For Product | salon |
| UPC | 070018114358 |
| Unit Count | 16 Milliliters |
B**A
Very good product
It a good developer. It works gradually and my desired brown colour comes out well less than 20 minutes.
C**A
Good For Removing Stain From Nose Bl@@d
This saved a set of bedding after a weird middle of the night bad bloody nose left a mess. Plain cold water didn't work. Spray remover didn't work. Tried this as it reacts with proteins (you need protein enzyme remover for this type of stain) and after leaving it on the stains a few hours and rising, it was lighter. I kept doing this every few hours for the day and the stains are all gone. On the pillow I applied and left in the sun and a few hours later the spot disappeared. Now this was an on white bedding. If you use this on colours, test the area first.
ケ**イ
Gentle, Effective Developer for Beautiful Hair Color
The Clairol Pure White 20 Volume Creme Developer works perfectly for achieving consistent, salon-quality hair color at home. It blends smoothly with hair dye, giving even coverage without harsh smells or irritation. The 20 volume strength is ideal for lifting color gently while keeping hair healthy and soft. I’ve used it multiple times and noticed minimal damage compared to other developers. It’s easy to mix, apply, and rinse, and it delivers predictable, reliable results every time. If you’re looking for a gentle yet effective developer for home hair coloring, this Clairol product is a solid choice.
A**R
Love the color
Great product.
W**3
Great!
Always my goto for bleaching!
Trustpilot
4 days ago
2 weeks ago