Persuasion: Theory and Research

i needed this for one of my master's communication classes. the book came pretty quickly which was a major plus. it was also in good condition with very minimal wear. no missing pages or tears. kudos to amazon for inspecting before listing it for sale. as for the content, it's ideal for doing research papers. it give you many tips and tricks to gather information for your essay. overall, great buy!

I'm loving this little book. A bit dry, but concise. Simpler examples would help, but overall is an excellent reference and easy to apply for everyday attempts on creating persuasive messages. The chapter on ELM was very good! Never did I see theory explained so clearly before!

Awful textbook. This is written by a clear expert, but the author has no concept of writing for an audience of people who are not comfortable or familiar with the subject. I’m a straight A student and I typically excel at writing and language, but this was some of the most difficult reading I’ve ever had to do for a class. It was absolutely brutal. Textbooks used in undergrad classes should be written so that the average student has a clue as to what’s being discussed. I bought the digital version, but if I had a hard copy I’d burn it. I’ve never said that about a book before. This was my first B since going back to school. 12 classes so far and they’re all A’s except the class that used this awful book.

I had to have this for class. It is crazy wordy. I can't decide if the author is highly intelligent, wants me to think he is highly intelligent or wants me to believe the material is incredibly complicated. One third of the book is reference citations. (literally). It is a book about research but if you are going to include every reference at the end then there is no need to add them in the text with parenthesis; which makes it very hard to follow.

Required reading for MSC program. Ridiculously dense. So many in-text citations and afterthoughts that it disrupts the flow. Author is unnecessarily wordy and almost seems like it was written for self-gratification, not actually for students to retain knowledge of the topic. You don't need to make learning difficult. Being able to communicate the message so that it is understood is the goal of education, man.

Great text book! Got the job done

One of the best written textbooks - ever!

God this book is dry. Reading it for class is just a pain to get though. Even topics I already know about like cognitive dissonance are hard to read through. Not because it doesn't make sense, but O'Keefe just has this way of using big words and filling every sentence with interjections and it just doesn't need to be this difficult. These topics are fun, but they don't read that way. He also ends most chapters by saying (basically) that we really don't know anything about the topic he just told us about because research shows it not to be true or hasn't been conducted or the terms aren't defined well or consistently and it leaves me wondering why I am bothering to learn it in the first place.