Business Outside in: The Power of Putting Customers at the Center of Your Hardcover – Illustrated, 28 August 2012

This book is a foundation for anyone want professional career in customer experience. It will provide you with the wisdom and the system that will make your company shine against your competitors in the market. And a real applicable examples from different industries that implemented customer experience Mentality which increase your warrence, knowledge, mindsetIt is a one of the basics book in the Customer Experience Professionals Library

This book should be taught in schools to teach people about customer experience. A great reference, structured with many real life examples. A must read if you are pursuing the CCXP exam