How to Build the Dental Practice of Your Dreams: (Without Killing Yourself!) in Less Than 60 Days

I'm not a dentist, I'm a marketing consultant. But over the last 16 years I've worked with enough dentists and dental specialists that I have an interest in keeping somewhat current within this marketplace. I ordered this book because I'd heard a buzz about it from a number of different clients, and I wanted to see what the fuss was all about. To be honest, with a title like this, I was expecting a hyped up version of "Get a website, get people to go to your website, talk about how you're different, and make sure you answer your phones!" conventional wisdom you see in most dental consultants books. Boy, was I pleasantly surprised - the book is quite different from what I was expecting. For starters, Moffet is a consultant who was actually a former dentist himself. He spent 30 years in the trenches running his own practice. And because of a few very clever customer service systems he developed, his practice was incredibly successful. Having these systems made him a perfect acquisition target, and he wisely sold out for a small fortune - something few dentists get to do. This book is a detailed look at the customer service strategies that were responsible for Moffet's success. Few things I liked about the book: 1. First of all, it's very well-written, and it's written in a warm and conversational tone. You feel like Moffet is actually "speaking" directly with you, not preaching or lecturing like some holier than though dental guru. Moffet comes across as pleasant, kind, and extremely considerate. And most of the strategies he reveals, are all based on this same "service" mentality. It's easy to see why Moffet's practice was so successful. But in reality, being pleasant, kind, and considerate shouldn't be too difficult for most people - dentists or otherwise, right? 2. He spends an awful lot of time on the one critical area of running a dental practice that nearly all dentists struggle with, and that is... team management. The strategies he recommends for improving the efficiency and attitude of your team are practical and not difficult to implement, at all. Like most systems in any business, you accomplish more by defining a baseline set of procedures everyone can understand... and then simply stick with the program. Tweaking along the way, as necessary. Many of the ideas Moffet puts forth (especially as they relate to managing your team), are not only good for dentists, they would apply equally to any business at all. And I should know, I've worked in over 104 different industries during the last 16 years. So I'm saying this out of experience, not out of a "hunch" or a "gut feel" or something else like that. 3. The book is very compelling and easy to read. I got through it in 3 sessions, in spite of having a hectic schedule. In fact, I had to force myself to put the book down the first time I picked it up. It's just that easy to get involved in what Moffet is saying. The guy clearly has a few aces up his sleeves as it relates to running a dental practice. For example, his suggestions on raising prices, the perils of not raising prices, taking vacations, organizing your day, meeting with staff (do's and don'ts), dealing with good (and bad) patients, getting patients to keep appointments - amongst a slew of other topics, are priceless. In fact, Moffet knows more ways of making money in a dental practice than anyone else I've dealt with. Not just with team management, but in many different areas of running your practice. If you are a dentist who knows you should be making more money, but you either don't know why it's not happening, or you struggle with implementing procedures or systems, I strongly recommend you get this book.

The system he promotes basically goes through his special program/tuition, is basically a self promoting book. Gives you few pearls, but obviously nothing realistic to put in place in order to catapult your dental practice to the success. His system is also only applicable in his dental and social reality,

Whether you are thinking about opening a dental clinic or have been running one, this book is for you. The book title says it all particularly the "without killing yourself" part. The book is easy to read but very insightful. Thank you!

I'm a dentist with relatively new set up in small town where dental treatments are still a luxury. This book is helping me to structure my system in the way that I'm a favourite dentist for the people who have visited my clinic. Book is so simple to read and ideas are thoughtful. It only requires a mindset

I found David’s book really interesting. His tips written in his book are really helpful. It is a must have for dentists who wants to go to the next level in patient care and does not know how to begin. I’ve read it 2 times and I am going to read it soon for the third time for sure!