Consumer Behavior: Buying, Having, and Being
Product ID: 39626576
Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.
Desertcart purchases this item on your behalf and handles shipping, customs, and support to New Zealand.
Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age. In the 12th Edition , up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior. Review: Very useful for Marketing Psychology - understanding customers, why they do what they do. - Very useful for Marketing Psychology. The book was 2nd hand, a little damaged but very helpful for my marketing studies at University. Review: Great Condition - The book is used but it came in great condition and shipping is fast. Love my book
| Best Sellers Rank | #1,139,735 in Books ( See Top 100 in Books ) #250 in Business Marketing #545 in Marketing & Consumer Behavior #3,397 in Marketing (Books) |
| Customer Reviews | 4.4 out of 5 stars 251 Reviews |
N**I
Very useful for Marketing Psychology - understanding customers, why they do what they do.
Very useful for Marketing Psychology. The book was 2nd hand, a little damaged but very helpful for my marketing studies at University.
L**E
Great Condition
The book is used but it came in great condition and shipping is fast. Love my book
E**E
Great Text Book; Too Many Typos, though.
Helpful textbook for consumer behavior. We used it in a class. The author made a typo and said "Chester" (Cheetos) was the mascot of Pringles. Haha. I struggled to read the section on different generations. In one paragraph, he called millennial by three different names. This is very taboo in writing. Just pick one! Makes it difficult to read. Otherwise, the book had helpful information but the writing style can be tedious. It was pretty "up" on the modern marketing and behaviors of younger shoppers. There were several errors/typos in the first few chapters. Disappointing for such an expensive book with so many earlier editions.
T**N
Consumer behavior book
Great tool for college class
D**A
Quality and price
Quality and price perfect for a student's budget
M**I
Usable.. But also heavily used
This book gets the job done, but certainly needs to be thrown away when I return it in a few days. I used this book for my consumer behavior course in college. The entire book has been vandalized with snarky remarks and inappropriate comments. I felt uncomfortable sharing this book with my friend in class because of the comments someone has written throughout this textbook. I was so annoyed when I had to read this book and look at the unnecessary remarks, however it was usable so I kept it and read through because it was so cheap to rent.
N**N
Love that I could rent it instead of spending more ...
such an interesting book. Love that I could rent it instead of spending more than double to buy it.
K**E
Good condition except for tear on one page
Rental for class. Book was overall in good condition except for page 201 & 202. I inspect my rentals before using and I noticed inside corner was ripped and falling out of book. I taped it back in, but hope that I dont get blamed for the tear as I treat all my rentals carefully.
Trustpilot
1 month ago
1 week ago