Retail Management: A Strategic Approach
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Description
For courses in Retail Management. A contemporary text that helps readers thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today’s retailing industry. Review: Online class - Used this for an online class. Review: Great Condition - This book arrived on time and is in great condition.
Specifications
| Best Sellers Rank | #1,574,178 in Books ( See Top 100 in Books ) #302 in Retailing Industry (Books) #17,623 in Business & Finance |
| Customer Reviews | 4.5 out of 5 stars 86 Reviews |
Reviews
C**E
Online class
Used this for an online class.
B**I
Great Condition
This book arrived on time and is in great condition.
J**Y
Great book
Easy read
A**A
Five Stars
A+
S**A
Good book. Condition not as described
The binding on this book is rather breaking or has been previously repaired, and there is something sticky on the outside binding edge. I would have described the condition of this book as “acceptable “ rather than “very good”
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