HBR's 10 Must Reads on Strategic Marketing

Fantastic readEasy to readVery relevant topicsWe'll structured and progressiveI like HBRExcellent for getting a grip on the consumer experience and understand a bit more about the Marketing cycle

They are all benchmarks of excellence. I've read Marketing Myopia, Malpractice and The One Number multiple times. They just keep getting deeper better each read. Thank you for including a 50 year old essay which rocks with brilliance for the digital era.

This is pretty good book but there isn't too much in here that you haven't heard before if you are a trained marketer. What is nice is the reinforcement and the case studies. I just wish it was more actionable with frameworks or systems to use.

I bought this book as I had moved across country with my husband and was looking for a new job in Marketing. It was helpful just to brush up on key principles and buzzwords for my interviews.

Great collection of articles. Pretty interesting.

I love the HBRs top 10. Perfect morning read.

Like most HBR books, contains invaluable and interesting information on marketing. A good mix of old principals with new concepts that reflect the realities of today's modern, short attention span, social media driven consumer.

Lots of worthwhile articles. HBR does a good job with its collections. The only knock would be that some of these articles are available on the Internet free of charge.