Advertising and Integrated Brand Promotion 9th Edition

From every book I have had to buy for college this one was the most useful. There were several different topics and ideas that I could see in real life. I even went to a couple media conferences and heard up to date advertising ideas and brand promotion that this book talks about. If you want a book that actually has useful information and will teach you modern up to date information, this is it.

Ordered brand new but came with a tear on the back cover and spine. Otherwise a good book!