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👁️🗨️ Elevate your lash game—big, bold, and unstoppable!
Elizabeth Mott's 'It's So Big But Better' mascara is a 10ml water-resistant, smudge-proof formula that volumizes and lengthens lashes with flexible fiber polymers. Featuring a precision hourglass wand, it ensures clump-free application and all-day curl hold with a lightweight wax blend. Paraben-free, cruelty-free, and safe for lash extensions, this mascara combines Korean beauty innovation with ethical standards for flawless, long-lasting lashes.












| ASIN | B00FAEOCP0 |
| Benefits | Volumizing |
| Best Sellers Rank | 330,733 in Beauty ( See Top 100 in Beauty ) 2,972 in Mascaras |
| Brand | Elizabeth Mott |
| Brand Name | Elizabeth Mott |
| Colour | Black |
| Container Type | Tube |
| Coverage | buildable |
| Customer Reviews | 3.9 out of 5 stars 6,065 Reviews |
| Item Dimensions | 12.2 x 1.8 x 1.8 centimetres |
| Item Form | Gel |
| Item Volume | 10 Millilitres |
| Item Weight | 18.14 Grams |
| Item form | Gel |
| Manufacturer | Elizabeth Mott |
| Manufacturer Part Number | S1 |
| Mascara Wand Type | Corset-shaped |
| Material Type Free | Paraben Free |
| Model Number | ISB |
| Number of Items | 1 |
| Other Special Features of the Product | Lightweight, Smudge Proof, Water Res |
| Package Type Name | Tube |
| Product benefits | Volumizing |
| Skin Tone | All |
| Skin Type | All |
| Special feature | Lightweight, Smudge Proof, Water Res |
| Speciality | Cruelty-Free, Not-tested-on-animals |
| Specialty | Cruelty-Free, Not-tested-on-animals |
| UPC | 696859276217 794168025141 794168528406 |
| Unit Count | 10.0 millilitre |
| Water Resistance Level | Waterproof |
J**Y
Mascara
Excellent. No clumpiness
B**L
Best mascara ever
I discovered this mascara 10 years ago in NYC. It’s amazing. No smudging, no flaking. I used to import this from USA and give to friends to try and they loved it. It won’t budge during exercise (including an ultra marathon!). Great product, great value.
L**S
Messy!!
Not bad coverage after a number of coats BUT after using this only a number of times, this is how it coated the brush after lying flat in my cupboard for the last week, making it totally unusable and wasting most of the product. Very disappointing. I'll not buy again.
E**R
Does smudge
It is a smooth application and does not clog but it does smudge after a few hours of wearing it
K**S
Great find.
Before finding this mascara, I always bought Bourjois Clubbing mascara, as it never smudged or flaked. Unfortunately, I can't get this in the UK anymore. This Elizabeth Mott mascara is every bit as good, and believe me, I've tried lots to get the same results as Bourjois.
Z**Y
Looks like I don't even have mascara on
Doesn't smudge but certainly not volumising sadly. Very dry so hard to build layers
S**Y
Viel zu teuer und nichts besonderes
Länge ja, Volumen nein. Viel zu teuer für das erzielte Ergebnis. Da gibt es viel bessere Mascaras in dieser Preiskategorie
P**A
Update May 2026: Last 2 batches of good quality
Update on May 23 2026: I have recently ordered and received 2 more orders of the 3-pack travel size, The Big Trio, mascara. I had recently downgraded my original review from some years ago, to 2 stars, as I had received several orders that were unusable, all dried up. However, I decided to try again, as I cannot find any other mascara that I like, and this time I made extra sure and double-checked that I ordered from the Elizabeth Mott store on Amazon!! I have now got 2 orders this way, and all 6 mascara tubes are fine, not dried up, and the mascara works as well as I remember from earlier, when I gave my first good review! I am very pleasantly surprised, and happy, as this is the mascara I want and remember from earlier - works very well, looks good and very easy to remove with plain water, and does not smudge for the whole day. So, I will keep on ordering and using The Big Trio (I think it is the same as the one called "It's So Big", i.e. the original version which is better than the later versions they have come out with) from the Elizabeth Mott store, as long as the quality is kept up to this level! So I am again upgrading to 5 stars, especially since the price has come down, but if the quality changes I will again update my review and keep you posted. - End of Update I was looking for a CRUELTY FREE, good mascara, read the reviews and decided to try this one. I was not disappointed! It is very good, easy to apply, has absolutely no clumps but applies to each eye lash in a very attractive manner while making the lashes look really long, and stays in place a long time without smearing, even over night, and has not caused ANY irritation! I am especially glad, since I have recently started reacting to some cosmetics and have had to return other brands of mascara that I reacted to - absolutely no reaction with this one. Last but not least, I am SO GLAD this is cruelty free and bears the PETA logo, as I will absolutely not buy anything that is not cruelty-free - why should innocent animals suffer for my vanity? This is the best mascara I have ever used, and I will be buying more soon to make sure I do not run out! Edited review on Jan 6, 2026: Unfortunately I have to revise my rating and review: I have been using this mascara for several years now, it has been my go-to. However, during the last year or more, I have noticed a definite decline in product quality, issues with the containers (several of the large ones stopped working long before the mascara was used up - the part that scrapes off excess mascara from the brush came lose. I therefore started buying only the small travel size.) My second last order of the travel Trio had one container that was unusable - the brush could not be pulled out, and there was a "plasticky" looking grey goop that was eventually forced out - utterly unusable. I decided this was a fluke / glitch, and decided to give it another chance. Ordered another travel Trio pack which came today, tested all 3 tubes right away, and this time 2 out of the 3 are unusable!! Same thing, brush can only with difficulty be pulled out, and there is dried up goop emerging, again completely unusable. I am downgrading it to 2 stars instead of 1, since when the container works it is a good mascara. I am really sorry and disappointed. I am returning this, and will not order any more. If Elizabeth Mott improves their manufacturing so that the mascara comes in containers that work, I would be very happy, but for now, I will have to search for another good, cruelty-free, irritation-free mascara out there... Very disappointed.
N**P
Parfait
Un des seuls mascara qui ne se transfert pas sur mes paupières et qui maintient mes cils en place.
K**K
No flaking
No flaking!
A**A
Best ever!
So, let me start off by saying.... I NEVER write reviews for anything! With that in mind, an allergy nurse at my job told me about this product because I have allergic reactions with most other mascaras. I didn’t want to spend the price for this one but holy cow, IM GLAD I DID! I will never buy another brand of mascara. So let me tell you, I put this product to all of the tests that would usually give me running or smudged raccoon eyes, even with waterproof products. 1. I “forgot” I had it on and rubbed my eyes 2. I “forgot” to wash my face before bed after a long night of partying 3. I had intercourse (TMI, but hey, you know what I mean) 4. I took a hot shower and didn’t wash my face 5. I went to work for 10 hours in the hot heat All of these test passed with flying colors. No dripping, no smudging, no raccoon eyes! My lashes were still long and curled even after I woke up the next morning. No darkness under my eyes or anything! And the BEST part... I usually have to wash my eyes a few times to get the mascara off of my lashes and most of the time I still get out of the shower with raccoon eyes. HOWEVER, with this product, I wet my face with warm water and rubbed my lashes ONCE with soap and water and BOOM! All of the mascara clumped up and literally fell off of my lashes. No black smears, no raccoon eyes, no makeup remover needed! Like I said... BEST EVER! You won’t regret buying it. PS- these pictures are of my lashes after 24 hours. I applied in the morning, worked 10 hours outside with some sun showers, took a shower when I got home, and slept all night with out washing it off nor reapplying. This is what my greasy face looked like this morning. However, my lashes were PERFECT! -“I woke up like this” haha :)
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