why is there a giant blue box with company name and info on it directly blocking my material?

These rulers are specifically designed for trimming blocks to a certain size. That’s why they come in one inch increments. For general cutting look for rulers by Olfa or Fiskars, or one of the many off brands

What is this made of? Is it a heavy duty plastic?

Yea it is made of fairly sturdy plastic just like most quilting rulers.

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Trim IT Ruler

Product ID: 91684588

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Details

Material
Acrylic
Brand
Riley Blake
Color
Aqua
Style
Square
Graduation Range
1/4 Inches

🎨Color-coded 1/4-inch seam allowance

📏8.5x8.5 inch precision grid

🔄Non-slip surface for steady trimming

Description

📐 Trim IT Ruler: Cut with confidence, craft with style!

GRIP GO - Non-slip design keeps your ruler steady for confident trimming
CRAFT LIKE A PRO - Designed by Lori Holt, trusted by quilting enthusiasts worldwide
SEAMLESS SEWING GUIDANCE - Color-coded aqua and denim seam allowance marks ensure perfect block visibility
STAY CENTERED STAY SHARP - Diagonal lines help you effortlessly center blocks every time
PRECISION AT YOUR FINGERTIPS - 8.5x8.5 inch ruler with 1/8 and 1/4-inch increments for flawless cuts

The Trim IT Ruler by Lori Holt is an 8.5x8.5 inch non-slip quilting ruler featuring precise 1/8 and 1/4-inch grid markings, color-coded seam allowance guides, and diagonal centering lines, designed to help quilters and crafters achieve perfect block trimming and alignment every time.

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