Colonial Dames High Potency 50,000 IU Vitamin E Moisturizer for Hydrating & Moisturizing Chapped Dry Skin & Fine Lines.

Rich cream with no added fragrance that helps my dry areas on my face and neck. I like how moisturized I look immediately after too.

Awesome cream!!! Got because a friend recommended it, she’s been using it for over 20 years and is in her 50s and has flawless skin. It is a little thick and smells a little, but I wear it at night so not a big deal. Husband hated the smell at first, but now wears it every single day. Lasts many months too!

I heard about this product from a famous plastic surgeon in Paris, France. He told a relative of mine that had just had surgery done on her face that this product was exactly what to use post surgery and thereafter. He lives and works in France but had found this particular product during one of his visits to the USA and said that it was amazing. He suggested to all his patients to use it even if they had not had surgery. It is thick but once you rub it in you do not feel the thickness and has no scent. Just makes your skin look nice and is a wonderful moisturizer. The price is extremely reasonable as one does not have to use much of it at all. I use it both morning and evening after having washed my face. I would absolutely recommend it for all skin types and all ages.

Update 11/12/2020: there is now some sort of natural fragrance in the lotion. It smells fine to me but is probably a bit strong to sensitive people... I had used original colonial dames 42k IU vitamin E cream for years. I was so excited when I saw that they created a natural version with a higher concentration of vitamin E. I promptly purchased it to give it a try. I use both standard and all natural beauty products. Various people have mentioned the 'bad smell' of this lotion. It is in fact not a 'bad smell' it is a lack of a smell or added fragrance that they are noticing. The original version smells great but has tons of chemically perfume that would sometimes burn my eyes. Added fragrances can also age your skin. This natural version doesnt smell like perfum. It smells like a natural lotion and is much better for your skin as fragrances can age the skin. I don't find it bothersome and any 'smell' goes away pretty fast once applied. To me the pros outweigh the cons and I would rather go fragrance free. Everything else about this product is fabulous. I slather it on my face at night and wake up with radiant skin.

This is the best moisturizer I’ve ever used

This Colonial Dames 50,000 IU Vitamin E moisturizer is unexpectedly luxurious—a skincare secret that’s become a staple in my routine. 💧 What I Love: Deep Hydration: Heals and softens dry, chapped areas almost instantly. My hands and elbows feel visibly smoother after just a few uses. Powerful Antioxidant: With high-dose Vitamin E, it helps reduce dryness and softens the appearance of fine lines—makes my skin feel more resilient and nourished. Silky Texture: Thick and creamy, yet melts into skin without leaving a greasy layer—perfect for both morning glow and overnight repair. Clean & Simple: No heavy fragrances or unnecessary fillers. Just a pure, effective moisturizer packed with goodness. ⚠️ A Few Notes: Highly Concentrated: A small dab goes a long way—start light and build as needed. Richness Level: Best for very dry or mature skin types—might feel too heavy if your skin leans oily or normal. ✅ Final Take: If you’re looking for a deeply nourishing cream that restores dry, aging skin with powerful Vitamin E, this is a standout choice. Smooth, effective, and beautifully hydrating—ideal for targeted repair.

It’s exceptional in improving skin firmness and moisture. And worth the price.

I have been using this for over 30 years. I recommend it 100% for a very easy natural way to stay young..